According to Facebook, Stories consumption is up 842% since the beginning of 2016. This is a mind-boggling statistic – full stop!
In any industry, if anything you're tracking rises 842%, especially over such a short period of time, it will necessitate a significant review of your approach to that aspect.
An even more jarring thought, though, is this: that by the end of 2019, Stories are expected to outpace 'Feeds' as the primary way that the world consumes content.
I've been arguing this for years now, but the data is starting to catch up – quickly – the days of being able to 'set it and forget it' on social media are LONG GONE.
Brands big and small are starting to adjust to this major shift -- check out my Instagram Stories takeovers of @Humana from October 2016, @BBBSA (Big Brothers Big Sisters of America) from June 2017, and @SalvationArmyUS (The Salvation Army USA) in November 2017:
Stories, and their ephemeral nature, are designed to elicit authenticity, and Instagram Stories in particular are juxtaposed within an app that features a singular album of permanent photos often subject to perfectionism.
Despite their alleged 24-hour lifespan, Stories are here to stay, and the data tells us that, among a variety of choices, Instagram Stories have become a critical focal point in 2018.
Once you have your mind set -- that you need an Instagram Stories strategy, and you need one now -- then go ahead and dive right in: I'm going to break down the 10 most important bells and whistles available to you.
But if you're not sold on IG Stories as a critical part of your marketing strategy, re-read this introduction; take a look at that number again:
THIS COURSE INCLUDES
PDF - Top 10 Features of Instagram Stories (9825 Words)
Audio: Top 10 Features of Instagram Stories (61 minutes)
Video Training: Part 1 - Features 1, 2, 3 and 4 (37:00) - Part 2 - Features 5, 6 and 7 (43:09) - Part 3 - Features 8, 9 and 10 (41:53)
Chris Strub is a millennial keynote speaker, author of '50 States, 100 Days: The Book,' an experienced social media consultant and the first person to live-stream and Snapchat in all 50 U.S. states. In June 2017, Chris was the Facebook Live host for the Big Brothers Big Sisters of America National Conference in San Diego, and five months later, he partnered with The Salvation Army US to complete the 'Fight For Good Tour' -- a 25-state, 38-day road trip to raise funds for the organization's Red Kettle Campaign.
In the summer of 2015, Chris visited all 50 U.S. states in 100 days, volunteering with different youth-related nonprofit and community organizations, and using live-streaming and Snapchat to share their stories. The trip was featured in more than 35 news outlets nationwide, including FOX 5 NY, ABC 6 Philadelphia, The Lansing State Journal, The Lowell (Mass.) Sun, the Montgomery (Ala.) Advertiser and more. In 2016, Chris worked as a traveling social media consultant with Humana through their 'Bold Goal' initiative, working directly with more than 40 organizations in seven cities around the southeastern U.S.
In 2017 and 2018, Chris has spoken at dozens of social media events around the U.S., including the Midwest Digital Marketing Conference in St. Louis, the Social Shake-Up Show in Atlanta, Social Media Day Wichita (Kan.), and Social Media Day Denver. Chris was the leading Twitter influencer at Social Media Marketing World 2018 in San Diego, according to Metricool.
Prior to his work as a traveling social media solopreneur, Chris spent two years as the social media director at Ad Elements, a New York advertising agency; and seven years at the Press & Sun-Bulletin, a Gannett publication in Binghamton, N.Y. Chris graduated from Binghamton University in 2007 with a double major in Economics and English, General Literature & Rhetoric. He grew up attending programming at the local YMCA, and is a vocal supporter of Pay Away the Layaway.
Chris, 32, is from Huntington Station, N.Y., and is single.